KMA Goldmine TV E 28KMA Goldmine TV – Episode 28 – Recommendations/Testimonials

“KMA GOLDMINE TV EPISODE 28 – Recomendations/Testimonials “



Here, Kim Marlor talks about the importance of getting others to do the talking and marketing for you

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Hi Kim, here from KMA Accountancy with another episode of KMA Goldmine TV.

So here we are for another episode. And as you can see, I’m out and about again, a lovely day. This time I’m at a local restaurant called Picolinos in Hale. Now, you might think, what am I doing here? Well, I wanted to talk to again about increasing your profits and how you can do that.

This week I wanted to get your thinking about Google and other places where you can get testimonials. And for example, TripAdvisor. Now clearly, you know people when they’re out and about spending their hard earned cash, don’t want to take risks. So, you know, when you’re in the new city abroad, wherever most people will have a look at TripAdvisor and see what the recommendations are for restaurants, places to go, things to see. So, people take what other people say, the experience they’ve had, and they take it as read and it could put them off.

So, it’s really important that people find your testimonials. Obviously like Picolinos, they know that if people have great service, they’ll go and put a testimonial on. You know, we’ve all got our mobile phones with us, haven’t we, 24/7 and loads people constantly on them doing this kind of thing. So, it’s really important.

So, think about that in your business. Do you go out there and ask your customers clients too, if they’ve had great service to talk about it, to put something out there onto Google, because it is along with YouTube, you know the place where people go to search for things to do, places to eat, things to buy. You need to be visible, you need to be out there. So, you need to be using every social media channel that you can to get people to talk about.

Equally do that on your quotes, you know, on your invoices. Shout about the good service, the great products you’ve got because it’s marketing, it’s going to bring people closer to you. It’s going to attract people. You know, we all like social proof. As I say, we don’t like to waste our money. Therefore, somebody else has had a great experience with your product or service. What better way is that to get more business? So that’s it from Kim at KMA Goldmine TV aimed at helping you to take your business from where it is now to where you want it to be.

See you next time.

If we can help with anything included in this edition or if you’d like to talk to us about anything Accountancy or Business development, then call us now on 0161 410 0016. 



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