Welcome back to our next A-Z of Profit Growth! This week we’re focussing on C is for Cross Sell!
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KMA The A to Z of Profit Growth – C is for Cross Sell
That’s it for this week’s edition. Watch out for next weeks episode.
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Hi, Kim, here with your next profit growth advice. C is for cross sell. You have a healthy client base and you have a range of amazing products or services. One of the most effective and easiest ways to increase your sales and profits is to encourage your customers to purchase other products or services that you offer. Existing customers are far more likely to buy than a new prospect. The odds of making a sale at 60 to 70% for existing customers and only five to 20% for new prospects.
So next time you meet or speak to your customers, find the time to talk about your other products and services. You know their businesses well, so be prepared with a product or service that you think they would be interested in and that would genuinely help them. Good luck. See you soon.
Tags: C is for Cross Sell, Improving profits, Profit growth, The A-Z of Profit Growth